Today I woke up with an epiphany, one I’ve been struggling to vocalize for some time now: I want to design two very small collections a year and offer them to a very small group of people.
I don’t want to spend my days on social media. I don’t want to obsess about selling product every single day. I don’t want to constantly be worried about hitting revenue goals. In a world that tells us the only way to be successful in business is to scale, scale, scale. I want the opposite. I want small, intimate, relational (not transactional). I want peace, calm and ease.
Simply, I want to create a handful of outstanding pieces that bring me buckets of joy and then share those pieces with a very small group of humans who appreciate what I have to offer.
So with that, for my upcoming Fall/ Winter collection, I’ve divided the release into two parts. In mid-September I plan to offer 2 blouses (one of which you’ve seen before), 1 dress, 1 pant and a mid-weight jacket. In mid-October I plan to launch 2 tops, 2 sweaters, a knit dress, 1 pant and 1 skirt. If you’ve been an Alice Alexander fan for some time you’ll recognize some of these pieces including the best selling Barry mock neck (new fabric, new colors, new prints), the Rosetta Moto (two options) the Tracee pant, and the Ina Blouse (new colors, prints). Other pieces are new to the brand and I can’t wait for you to see them.
If you’d like to get first access to this new collection, 20% off every piece, free shipping, and more, consider joining our new membership program today to get early bird pricing. Early bird pricing is good through August 6, 2022. The membership officially starts in September. You can see all the incredible benefits here. Looking for an even more personalized experience? I'm now offering personal styling sessions. Click here for details.
I look forward to seeing you inside the membership!