Meet the team
Alice Alexander is a vertically-integrated company, which is just a fancy way of saying we design, pattern, cut and sew everything we retail without outsourcing to a factory.
For us, the only way to ensure transparency and accountability in our production was to be the ones who make the clothes. What started as a lone woman and a sewing machine has grown into a team of 4 responsible for every garment made here at Alice Alexander.
Mary Alice Duff
Owner/ founder Mary Alice is responsible for the day-to-day operations and long term strategic direction of the brand. Learn more about Mary Alice here.
Geneva leads our production and design team. Geneva's passion for sustainable clothing, body inclusivity and workers' rights blossomed while studying Fashion Design at Virginia Commonwealth University, and has grown in the past eight years of working as a seamstress and pattern maker for a variety of businesses. Her philosophy is "high impact with low effort." She lives in the Fishtown neighborhood of Philadelphia with her boyfriend and their big dog Zeff.
Feya is a part of the production team here at Alice Alexander and is a Philadelphia based costume designer and seamstress. She has two preteen girls and still manages to work with some of the best area fashion companies, and specializes in garments for performance and stage. Feya lives in Philadelphia with her family.
Abby is a design and production assistant at Alice Alexander and was our first hire! She has a Bachelor's of Science in Apparel Design from the University of Delaware and has sewed professionally for 10 years. Abby has worked for several Theaters in the Philadelphia area as a contracted Sewing Technician and craftsperson. Abby enjoys working as part of the Alice Alexander team, contributing to the production of sustainable, fashionable and unique garments. When she isn't sewing (which is both her hobby and her job) she plays dungeons and dragons with friends every other week.